Hit & Run and The Truth. These two new cigar offerings are to be unveiled at the ever up-coming IPCPR trade-show by the no longer retired Matt Booth alongside Robert Caldwell and A.J. Fernandez. That's right gentlepersons, Matt Booth is back in the cigar business after a half-year spent away and focusing fully on the wearable tchotchke business. He hath made the official announcement via Cigar Aficionado earlier this very morn.
Booth, to CA: "It was great to work with friends and create a new product with them. This was meant to be a true collaboration and a reinvention of myself. I stepped away from the business and now that I'm back, am able to participate more in the creative process. I find myself excited about tobacco in the same way I was when I first started in the industry."
The Hit & Run brand/blend is the brain-child a' Booth and Caldwell, sans AJ. These'll be cranked outta the William Ventura factory in the Dominican Republic with a recipe which sees an Indonesian binder laid twixt Dominican filler and Ecuadorian Habano top-leaf over-top. It shall come in five formats: 646, 654, 4 3/4 x 52, 650 Piramide, and 5 1/8 x 60 Perfecto.
The Truth is a clicking on all three cylinders three-way collaboration twixt the aforementioned Big Three. Made in five box-pressed formats: 5 1/2 x 48 Short Churchill, 552 Robusto, 6 1/2 x 56 Toro Grande, 552 Toro, and 6 1/2 x 44 Lonsdale. Fernandez shall be making with The Truth at his Nicaraguan factory employing only Nicaraguan tobacco.
The Truth is a clicking on all three cylinders three-way collaboration twixt the aforementioned Big Three. Made in five box-pressed formats: 5 1/2 x 48 Short Churchill, 552 Robusto, 6 1/2 x 56 Toro Grande, 552 Toro, and 6 1/2 x 44 Lonsdale. Fernandez shall be making with The Truth at his Nicaraguan factory employing only Nicaraguan tobacco.
Caldwell, to CA: "Matt has been a friend of mine since before I was in the business as a manufacturer. He approached me to do something light and fun together and we came up with these collabs. I am also very excited to be able to finally work together with A.J. His attention to detail on the farm and factory level is second to none."
Although Booth's Room101 Cigar Co. is still a thing even post-leaving Davidoff/Camacho, Hit & Run and The Truth won't be posited under that brand moniker. Sir did tease at further use a' the name come nigh...
