On the Ferio Tego & Davidoff of Geneva USA Distribution Deal (& Some on Michael Herklots, Nat Sherman, & Even Camacho Cigars)
DAVIDOFF TO DISTRIBUTE FERIO TEGO rang today's (4/13) Halfwheel headline. Or did it peal like a bell? Peel like a grape? Whichever & whatever, cool cool cool. A teeny-bit of background: Michael Herklots (or "The Herk," as I lovingly refer to that handsome, handsome man) is, of course, no stranger to Davidoff. Prior to becoming a Nat Sherman exec, The Herk performed famously well within the Davidoff colossus.
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When Nat Sherman went tits up to the sun last year, he and fellow NS fellow Brendon Scott popped on purchasing the company's old blends and names. Also: pipe tobacco & assorted doohickies. Thusly, Ferio Tego was born. Like a Phoenix from the ashes. Also, a new blend, the self-titled Ferio Tego, has been announced. That's the uber-abbreviated run-down. For more info look, well--everywhere. To say the least, this is an epic gamechanger of legendary proportions and an all-around super exciting time just to be alive.
On Kaplowitz Radio., I've long-touted The Herk as our small industry's next best face forward. An heir to the Rocky Patel mantle of mainstream liaison-ship. Succinctly, this is The Herk's world and we are simply lucky to be living in it. For the record and in all seriousness, he deserves to be just that, and I see him performing in that capacity perhaps historically well #PrayersUp. That whole Great Smoke seven-or-eight-hour virtual thing aside. NO REGERTS. This is not to say I relinquish my rights to fretfully play at Devil's Advocate.
So here goes...
The elephant in the room at this point in time seems to be the silly little fact that those old Nat Sherman offerings weren't exactly tearing up the cigarscape. There, I said it. This begs the fugly question: is a Ferio Tego secondary band the new lipstick on an old pig? Or did these blends suffer from a thing that can be cured via The Herk and his salesmanship and/or FT marketing? Personally, I question much of the portfolio through minimal fault of its own--it simply doesn't line up with the druthers of today's American palate.
An awful lot seems resting on the conceptual shoulders of the fledgling company's eponymous offering. What I mean by 'eponymous' is Ferio Tego's Ferio Tego. Also, condescending means 'talking down' to someone. Did you get that, friend? Good. But wait, there's motherfucking more. Remember Camacho? Yeah--me neither lololol. For the record, either would have been acceptable in that sentence, although neither is more precise according to a quick Googling.
On first blush, & nitpickery aside, the mere hint of Davidoff lends street cred to the Ferio Tego moniker. That street, of course, is any square on the Monopoly board that puts you into hock if landed on. It is precisely the glossy-paged prestige and nurturing of connections that I personally have come to expect and admire from The Herk, and ipso facto Ferio Tego. I am uncertain ipso facto is used correctly there but you get the gist. Also, look for those old Nat Sherman blends to cost more real soon.
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