Wednesday, September 27, 2017

Illusione Owner Dion Giolito Buys OneOff - Cigar News

The OneOff brand has a neat story. 
Here goes: 'twas created in 2001 by one Mr. Andrea Molinari, CEO of an eye-talian air-line and proprietor of a La Casa del Habano. Sir simply wanted his own brand. Plasencia obliged and the smokes were made at their Nicaraguan factory, Segovia Cigars S.A. Living up to their OneOff nom de tobacco, offerings were made scant and mainly-so for Asian and Euro markets. Much of the buzz 'round the original brand was, in fact, its branding. Its packaging, particularly. The logo employed to be emblazoned was the peace sign. Cigar smarks were shortly tripping over one-another to get their mitts on the curious things. Scarcely found plus curiously presented, equaled a cult-like following that was somewhat the impetus behind Giolito's birthing of Illusione.
As to OneOff's re-introduction: expect that to occur sometime next year. Expect it too, to look and perchance even smoke the same. As Dion plans on keeping the cult-iconic branding in place and was attracted also to the blend's grand-father'd in status. That OG unicorn recipe, gentlepersons: Honduran top-leaf o'er Nicaraguan guts. They will be rolled outta the TABSA factory, much-like-much of Illusione's other offerings.

EDITOR'S NOTE:
This news appeared as a Cigar Aficionado exclusive, was promptly poached by the usual cigar blogs (my own included, natch), and Illusione Cigars is a sponsor of mine. I'm OK with all this if you are, gentlepersons. And I guarantee yer OK with it. Kosher?

IN (exclusive audio) ADDITION:
You can listen to Mr. Giolito and me kibbitz re: this and more...
 "Dion Giolito" Kaplowitz Radio: September 27, 2017